Communication in Various Purposes
“Communication is made for numerous purposes.”
Communication vary depending on the purpose and the way the message are crafted on the intention of the sender.
For example, in a mall or supermarket a sales agent make sure that the way product is promoted must clicked to the buyers. A news anchor delivers information carefully that all the important news and facts stated clearly to avoid misunderstanding and confusion of the audience. On the other hand, a lawyer is design his arguments supported by facts to convince the judge. The purpose of communication can be informative, persuasive and argumentative. What is informative communication? What is persuasive communication? What is argumentative communication?
Informative Communication involves giving than asking. As an informative communicator, you want your receiver to pay attention and understand, but not to change their behaviour. By sharing information, ignorance is reduced, or better yet, eliminated. The informative value of a message is measured by how and relevant the information is or the kind of understanding it provides the receivers.
Osborn (2009) purports that informative communication arises out of three deep impulses:
- We seek to expand our awareness of the word around us.
- We seek to become more competent.
- We have an abiding curiosity about how things work and how they are made.
When preparing for an informative exchange, ask yourself following questions:
- Is my topic noteworthy to be considered informative?
- What do my recipients already know about my topic?
- What more do they have to know?
- Am I knowledgeable enough of my topic to help my receivers understand it?
Persuasive Communication is an art of gaining fair and favourable considerations for our point of view.
- It provides a choice among options.
- Advocates something through a speaker.
- Uses supporting material to justify advice
- Turns the audience into agents of change.
- Ask for strong audience commitment.
Argumentative Communication relies heavily on sound proof and reasoning. According to Aristotle, logos, ethos and pathos are the three primary forms of proof.
Lucas (2007) claims that to avoid defective argumentation, the following must be avoided:
- Defective evidence
- Misuse of facts
- Inappropriate evidence
- Defective Patterns of reasoning
- Evidential fallacies
- Slippery slope
- Confusing facts with opinion
- Red herring
- Flawed proofs
- Defective arguments